Tell us what you're building.
Every founder's journey is different. Tell us a little about yours, what you're struggling with, and where Fernograph could help. Answer as much or as little as you like.
an adaptive startup operating system
You can build almost anything. But who needs it?
AI makes building products faster. Finding the right problem, the right customers and the right business direction is still hard. Fernograph helps you figure out what to build and what to do next.
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Tell us what you're building
got an idea or a real problem? share it
Try it: send a new fact
Simulation · fictional data · stays in your browser
drag the cards around
Initial hypothesis
Small businesses need AI customer support
Assumed
Target customers
Small online shops
Untested
Customer discovery
Interview 10 shop owners
In progress
Evidence review
Waiting for evidence
Waiting
Alternative branch
Order processing
Unexplored
Recommended next direction
Build a support-chat MVP
Route A
New evidence
The first hypothesis is locked and the fact is a scripted sample. Nothing here is sent anywhere.
Press Send and watch which parts of the plan still stand.
AI made building easier. It didn't make building the right thing easier.
Which of these keeps you up at night?
The plan changes when reality changes.
You start with an idea. You collect information. You learn something new. Fernograph helps you adjust the next steps.
1You start with an idea.
2You learn something new.
3Fernograph helps adjust your next steps.
Hypotheses
What you believe right now.
Evidence
What people said, did and paid.
Insights
What it means for your beliefs.
Actions
What to do next, and why.
Every big task gets its own focused workspace.
With the context, materials and tools it needs. Everything stays connected to your larger project.
Example: competitor research
A task
“Who competes with us?”
Context and a prompt
Fernograph prepares both.
External AI research
Run it in Claude, ChatGPT or another tool.
Results come back
Findings and sources, attached.
A review
What's covered, what's missing.
The graph updates
What you learned reshapes the plan.
A readiness check explains what is covered and what is missing: tasks, evidence, untested assumptions. A low result never kills an idea. It points to what to look at next, and you decide.
The right tools for the task in front of you.
Fernograph looks at the step you're on and surfaces the few resources that fit it, instead of whatever is popular this week.
A research skill
Fits competitor analysis
An MCP tool
Pulls the data this step needs
A GitHub repository
Relevant to what you build next
A research method
How to ask the right people
- A popular tool that has nothing to do with it
popular ≠ useful
- A hand-curated library: 58 resources and 8 task recipes today. Small on purpose, so every entry says what it is for.
- Read-only GitHub checks on public repositories. Nothing in your code changes.
- coming soonClaude Code and other coding-agent workflows, connected to your plan.
Choose your pace.
plannedChoosing a pace isn't switched on yet.
…and your level of control.
Pace is how fast you move. Control is who steers. They're separate choices on the same project and the same graph.
Fernograph proposes
You decide
Fernograph recommends the next step, explains the dependencies and proposes plan changes. You approve, edit or reject anything that matters.
plannedSwitching between the two isn't available yet.
Not every great business needs to be a unicorn.
Founders often drop an opportunity because the headline market size looks small next to venture expectations. A smaller market can still carry an excellent business.
As an illustration, not as market research: $30,000 of monthly profit can be a big success for one founder, even if no venture investor would touch it.
Fernograph helps you see which game you're playing, and whether the opportunity is commercially meaningful, before you dismiss it.
Meet Kip.
A small, slightly suspicious raven who travels with you through the whole journey, not just the first idea.
- Helps you read your research
- Points at what's missing
- Explains why the graph changed
- Doubts claims with no evidence, and enjoys real progress
Your first customer isn't the finish line.
A first real payment is the first milestone, not the last. After it the questions change, and the same project keeps guiding you.
First real payment
Proof from a receipt, not a compliment.
Keep your customers
Learn why people stay or leave.
Price it right
Test what the value is worth.
Find the next channel
Where the next customers come from.
Grow with focus
Decide what to do more of, and what to stop.
coming soonSupport for growing an existing business: retention, pricing and new channels.
What you learn stays with you.
Even when a startup doesn't work out, you don't start from zero. Your projects may change. What you learn stays with you.
Startup A: didn't work out
your library
Startup B: starts smarter
customer segmentspricing testsinterview lessonscompetitor gapsFernograph doesn't pretend every failure teaches something. It helps you pull out specific conclusions, keep where each one came from, and tell verified findings from assumptions and interpretation.
Trust and transparency.
- Evidence and sources matter.Answers from the library carry sources, and reasoning is labelled as reasoning.
- Facts and interpretation stay apart.Verified observations look different from a model's reading of them.
- Important changes are visible.A plan change comes with its reasons and its history.
- You keep the authority.Anything consequential is a proposal you approve, edit or reject.
What we won't promise
Revenue, product-market fit or a successful startup. No score Fernograph shows is objective truth. You get a clearer picture of what you know, what you don't, and the next honest step.
Build something that matters.
Fernograph isn't open to everyone yet. Join the waitlist and we'll write when your group opens. Or tell us what you're building and help shape it.
Join the waitlist
Just an email. Early access, no spam, no card.
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